Billboard Magazine’s “Women in Music” event, awards a prize to rising women artists, creatives, producers, and directors annually regarding their contribution to industry and society. Managing Director of Universal Music Turkey has been honouree to this prestigious prize.
Billboard Women in Music prize-giving ceremony broadcasted live on YouTube Theater.
Her statement is as follows; NAZAN HACIGUZELLER, Managing Director, Universal Music Turkey
The Turkish economy makes the country’s music business challenging: The inflation rate is almost 65%, Haciguzeller says, and streaming subscription prices couldn’t keep up with the pace. However, Haciguzeller, who started working for EMI in 1998 and ascended to her current role in 2015, has still scored some important achievements. The label is in its sixth year of a brand partnership deal with Turkish Airlines. Rap artist Lvbel C5, whom the label signed in 2020, had the top album on Spotify in Turkey, as well as the top song (“10 Numara”) for content creation on Turkish TikTok. “We differentiate as a real record label,” Haciguzeller says, “since we invest in artists’ careers, including brand partnership deals.